
⚠️ Trademark Infringement: What Every Crafter Needs to Know (Before It’s Too Late)
, by Jean-baptiste Maligne, 6 min reading time
, by Jean-baptiste Maligne, 6 min reading time
Hey there, crafty rebel 👋 — whether you’re slinging sublimation tumbler wraps, uploading digital downloads, or hustling with your own Etsy or POD shop, this one's for you. Let’s talk about something no one loves... but every creative entrepreneur NEEDS to understand: trademark infringement.
Trust me — it’s not the fun glittery side of crafting, but it can protect your shop, your income, and your peace of mind.
Here’s the tea: trademark infringement is when you use a word, phrase, character, logo, or even a vibe that legally belongs to someone else — and you use it in a way that might confuse people.
For example:
Designing a tumbler wrap with “Starbucks” fonts or logo? 🚨
Selling a mug that says “Let it Go” with a snowflake theme? 🧊👑 Yup, that’s Disney’s.
A PNG download with “Girl Boss” in pink glitter text? That phrase might be protected too!
Even if you drew it yourself, you can still be in trouble if your design looks like it’s riding the coattails of a trademarked brand.
We’ve all seen it… someone selling a Mickey-inspired tumbler, and you think, “They’re doing it, why can’t I?”
BUT… here’s what they don’t tell you:
That listing could be pulled down any second
Your entire shop could get suspended (yup, Etsy doesn’t play)
You could get a scary legal notice (hello, cease-and-desist)
And worst of all? You risk losing the trust of your loyal customers
Spoiler alert: “I didn’t know” doesn’t hold up as a defense. Big brands will protect their trademarks — and bots are crawling platforms looking for violations.
Especially for us digital designers and sublimation artists, it’s really easy to accidentally cross the line. Watch out for:
🧸 Characters (Disney, Marvel, Harry Potter, etc.)
🎤 Famous lyrics or quotes (“Shake it Off,” “On Wednesdays We Wear Pink”… yes, really)
🛍️ Brand names (Nike, Starbucks, Target, etc.)
🔥 Trending TikTok phrases (many are getting trademarked fast)
✍️ Fonts that mimic logos (think the Barbie or Disney font style)
Before you pop that design onto your tumbler wrap or tee, double check it on the USPTO database. Seriously — better safe than sorry.
Here’s the good news — you can still create amazing, sellable designs that are 100% YOURS. Just keep these rebel-approved rules in mind:
🎨 Stick to original art & sayings – your voice matters more than another brand’s.
🚫 Skip the fan art unless you have a license.
🏷️ Don't drop brand names in your tags, titles, or files.
📚 Read the fine print on platforms like Etsy, Redbubble, etc. They take infringement seriously.
📁 Use only public domain or commercial-use elements in your work (no Pinterest screenshots, please!).
Quick cheat sheet:
Copyright = protects original art (like your hand-drawn floral design)
Trademark = protects brand identity (like the Nike swoosh or “Just Do It”)
You can infringe on a trademark even if the art is totally yours. If your customer thinks it’s from a certain brand when it’s not, boom — trademark issue.
Look, I get it — we all want our designs to stand out and be on-trend. But nothing kills a vibe like a takedown notice or a banned shop.
You’ve got talent. You’ve got ideas. You don’t need to copy. Let’s keep our creativity bold, unique, and legal.
Need fresh, original tumbler wrap PNGs and sublimation designs that are safe to sell and packed with personality? That’s what we do at ZestyRebel. 💻✨
No trademarks. No takedown drama. Just fire designs made for crafters like YOU.
Stay spicy, stay original, and keep creating safely.
Join our Facebook Group for more tips, updates, Free designs and more Zesty vibe: ZestyRebel Facebook group